BA 1020 Programmed Instruction Sheet:

Do this after reading the text.

  1. Print out this page.
  2. Cover the right-hand "Answer" column with a sheet of paper.
  3. Read the "Question".
  4. Answer the question--writing on the sheet of paper.
  5. If correct, check off in the "Question" column.
    (If you feel the answer is too detailed, rewrite the answer to catch a concept.)
    (If you feel the question is too fine a point, stroke it out.)
  6. Go to next question.

Before quiz, do the "Questions" that are not checked off!

Please note:  there are about 84 questions on this sheet, and many questions have multi-part answers.  A common, effective learning strategy might include:

ID Question Answer
310 CHAPTER 12: PLANNING, WRITING, AND COMPLETING ORAL PRESENTATIONS

Giving effective oral presentations, both formal and informal, is an important part of the job for many business employees over the course of their careers.
 
312 The oral presentation process consists of three familiar steps: - Plan your presentation.
- Write your presentation.
- Complete your presentation.
313 Step 1: Planning Speeches and Presentations

Planning oral presentations is much like planning other business messages; however, audience members aren’t able to leaf back through printed pages to review something you said, so you need to make sure that
they hear and remember your message.
314 To capture your audience’s attention quickly, define your purpose clearly and analyze audience members as thoroughly as possible.
315 The four basic reasons for giving a speech or presentation are
- To inform
- To persuade
- To motivate
- To entertain
316 Businesspeople give mostly informative or persuasive presentations:
317 Motivational speaking is specialized, and companies tend to bring in outside speakers for that purpose.
318 Entertainment speeches are rare, usually limited to speeches at conventions, retreats, and special dinners.
319 When addressing a group of people you know little about, try to Ask your host or some other contact person for help with audience analysis

Supplement that information with some educated estimates of your own
320 Be particularly careful about analyzing an audience whose culture is different from yours.
321 Step 2: Writing Speeches and Presentations

Speaking intelligently about a topic may actually involve more work and more time than
writing about the same topic.
322 To organize your speech or presentation, focus on your audience as you (5) - Define your main idea
- Limit your scope
- Choose your approach
- Prepare your outline
- Decide on the most effective style for your presentation
323 Put your main idea into one sentence:
324 Link your subject and purpose to your audience’s frame of reference.
325 Try to put a positive slant on your subject.
326 Relate your subject directly to your audience’s concerns.
327 Tailor your material to the time allowed:
328 Your time is often strictly regulated.
329    
330 Do your best to estimate how much time your speech or presentation will take.
331 The average speaker can deliver
About _________ words a minute
125 to 150
332 About _____ paragraph per minute (when average paragraph length is 125–150 words)
Roughly _______ double-spaced typed pages per hour
one

20 to 25
333 Whatever amount of time you have, allow approximately
__ percent of your time for your introduction
__ percent of your time to explain each of three points
(or __ percent for each of four points)
__ percent of your time for your conclusion
__ percent of your time for interacting with the audience
10
15
20
10
20
334 Without a specified time slot, your speech length must fit 930
- Your topic
- Your audience’s attitude and knowledge
- The relationship you have with your audience
335 When organizing short speeches, use the direct approach and organize the presentation like a brief memo or letter.
336 When organizing longer speeches, organize them like reports:
337 If your purpose is to entertain, motivate, or inform, use direct order.
338 If you expect audience resistance, use an indirect order.
339 Regardless of length, simplicity of organization is crucial in oral communication:
340 Explain at the beginning how you’ve organized your material.
341 Limit the number of main points to three or four (even in long speeches).
342 Include only the most _______________________ supporting evidence. useful, interesting, and relevant
343 Reorient your audience at the end of each section by summarizing the point you’ve just made and explaining how it fits into your overall framework.
344 When organizing your speech, a carefully prepared outline helps you - Stay on task
- Ensure that your message accomplishes its purpose
- Keep your speech audience centered
- Keep your speech within the allotted time
345 When using your outline as your speaking notes, consider
Making the headings complete sentences or lengthy phrases
346 Including notes that indicate where: ___________ will be used
visual aids
347 Writing out the ______________that you’ll use to connect main points
transitional sentences
348 Jot down notes about using a certain tone or body language
349 When organizing your speech, style is influenced by - Audience size
- Subject
- Purpose
- Budget
- Location
- Time available for preparation
350 A more casual style
- Suits a relatively small audience
- Encourages audience participation
- Calls for simple visual aides
- Is complemented by a conversational tone
351 A more formal style
- Suits a larger audience
- Is appropriate for announcements of mergers or acquisitions, new products, financial results, and other business milestones
- Is often accompanied by multimedia presentations
352 Your speech has three parts:
Introduction
Body
Close
353 In the introduction, you
- Arouse audience interest
- Build your credibility
- Preview your presentation
354 To arouse interest when developing your introduction, try to
- Show listeners how your subject will affect them as individuals
- Match the tone of your introduction to the tone of your speech or presentation
355 To build credibility in your introduction, consider
Letting someone else introduce you
356 Credibility is increased by - Telling listeners briefly who you are and why you’re there
- Describing your qualifications
357 To preview your presentation, you
- Summarize your main idea
- Identify your supporting points
- Indicate the order in which you’ll develop your points
358 In the body of your speech, you
- Connect your ideas
- Hold your audience’s attention
359 When developing the body of your speech, use words to link various parts and ideas:
One or two transitional words link sentences and paragraphs.
360 Transitional sentences link _______________ of your speech. major sections
361 Reviews and previews help you stress the connection between your ideas every time you shift topics.
362 Nonverbal cues such as gesture and tone of voice call attention to your transitions.
363 To hold your listeners’ attention during the body of your speech, try to - Relate your subject to your audience’s needs
- Anticipate your audience’s questions
- Use clear, vivid language
- Explain the relationship between your subject and familiar ideas
- Pause occasionally to ask for audience questions or comments
364 When developing your closing, remember to
- Tell listeners that you’re about to finish
- Restate your main points
- Describe the next steps
- End on a positive note
365 Step 3: Completing Speeches and Presentations

To complete your speech you will need to
Evaluate the content of your message _________ and _______ your remarks for both conciseness and clarity
message
edit
366 Develop visual aids and carefully ________ them with the delivery of your speech
coordinate
367 Master the art of delivery through practice
368 Visual aids can improve the quality and impact of your oral presentations by - Creating interest
- Illustrating points that are difficult to explain in words alone
- Adding variety
- Increasing the audience’s ability to absorb and remember information
369 As a speaker, you’ll find that visual aids - Can help you remember the details of the message
- Improve your professional image
370 The most popular visual aids to enhance oral presentations are
- Overhead transparencies
- Electronic presentations
- Chalkboards and whiteboards
- Flip charts
- 35 mm slides
- Samples of products
- Models built to scale
- Audiotapes
- Filmstrips
- Videotapes
371 Because the two most popular types are overhead transparencies and electronic presentations, they are the focus of this chapter.
372 When planning slide presentations, carefully analyze each slide in terms of - Your purpose
- Your audience’s needs
373 When preparing to produce slides, youon - Gather all the necessary information you need to include visually
- Document your sources fairly and thoroughly
- Choose the correct form of slide for your presentati
374 Overhead transparencies have several advantages:
- They are inexpensive.
- They are easy to create.
- They are simple to use.
- They can be prepared using a computer and a high-quality printer.
- They require little extra equipment.
- They can be projected in daylight, so speakers are able to maintain eye contact with the audience.
- Speakers can use special markers to write on transparencies during the presentation.
375 Overhead transparencies also have some disadvantages:
- They must be replaced if their content changes.
- They must be manually renumbered if the sequence of transparencies changes.
- They are fragile and can chip, flake, and scratch easily.
- Overhead projectors are costly and bulky to store or transport.
- Overhead projectors can be noisy and a challenge to talk over.
- Transparencies must be aligned carefully on the projector, which limits the presenter’s ability to move freely about the room.
376 Electronic presentations have several advantages: - It is easy to make changes in slides with a simple click of the mouse.
- You can add animation, video clips, sound, hypertext, and other multimedia effects to slides.
- You can preprogram and automate the release of text and graphic elements.
- Electronic presentations are easy to store, transport, and customize to different audiences.
377 Electronic presentations also have some disadvantages:
- They require more expensive display equipment.
- Projection equipment may not be available in all situations.
- The equipment can be complicated to use.
378 Inexperienced presenters are tempted to spend more time on the _______________ than on the message content. special effects
379 Inexperienced presenters tend to include too many ________________ that overwhelm the audience and bury the message. special effects
380 Plan to limit your visuals because having too many can detract from the message.
381 When using electronic slides, try to average one slide for every 90 seconds.
382 Design is secondary to a well-organized, well-developed, audience-centered message.
383 Your primary focus when creating slides is to keep both textual and graphic content simple and readable.
384 Text visuals are ____________ of your presentation and are used to summarize and preview your message or to signal ________________ in thought simplified outlines
major shifts
385 Effective text slides _______________ your words. supplement
386 When writing content for text slides, try to
- Limit each slide to one thought, concept, or idea
- Limit content to about 40 words—using no more than six lines, with a maximum of six words on each line
- Use short bulleted phrases rather than writing long sentences or paragraph-length blocks of text
- Phrase list items in parallel grammatical form
- Make your slides easy to read by using the active voice
- Include short informative titles
387 Use color in slides to
- Grab attention
- Emphasize important ideas
- Create contrast
- Isolate slide elements
- Stimulate emotions
388 When using color in slides, keep in mind that
- Colors may have different meaning for different cultures
- You should limit the number of colors you use
- Some colors work better together than others
- Contrasting colors increase readability
389 For electronic slides shown in a ______________ room, use darker colors for the background, midrange colors for illustrations, and lighter colors for text; for overhead transparencies shown in well-lit rooms, _______________- this color scheme. darkened
reverse
390 For background designs, you can
- Have a professional graphic artist create a custom design.
- Use backgrounds that come with popular presentation programs.
- Buy collections of slide backgrounds.
- Create your own.
391 Avoid backgrounds that are dominated by ______________ color, busy patterns, or strong graphics that will _______ with your text. heavy
compete
392 Use clip art judiciously, and choose _______________- carefully. size and placement
393 When selecting fonts and typestyles for slides, be sure to
- Avoid script or decorative fonts
- Limit the number of fonts to one or two per slide
- Use boldface type so that letters won’t look washed out
- Avoid italicized type because it is hard to read when projected
- Use both uppercase and lowercase letters, with extra white space between lines of text
- Use 24- to 36-point type
394 To achieve design consistency in your slides, you
are
- Program your design selections into the presentation software’s slide master
- Use the layout templates provided with the softw
395 Add punch to an oral presentation with judicious use of special effects such as - Transitions and builds (fly or dissolve)
- Hyperlinks
396 Check over visuals to make sure they are
- Readable
- Consistent
- Simple
- Audience-centered
- Clear
- Mechanically correct
- Focused
397 Structure your presentation by making use of
- A cover slide
- Introduction slides
398 To supplement your presentation, use handouts for
- Complex charts and diagrams
- Company reports
- Magazine articles
- Websites
- Copies of the slides
399 The timing for distributing handouts depends on
- The content of the handouts
- The nature of the presentation
- Your personal preference
400 You have several delivery methods to choose from:
- Memorizing
- Reading
- Speaking from notes
- Impromptu speaking
401 Build confidence by
- Becoming thoroughly familiar with your subject so that you know what you’re talking about
- Practicing
- Checking the location of your presentation
- Considering the services of a qualified interpreter for those audiences that don’t speak your language
402 You can overcome your anxiety and feel more confident about speaking by - Preparing more material than necessary
- Rehearsing
- Thinking positively
- Visualizing your success
- Taking a few deep breaths
- Being ready
- Being comfortable
- Not panicking
- Pushing on
- Concentrating on your message and your audience, not on yourself
403 Regardless of how nervous you feel, do whatever you can to appear more confident: - Focus on a slow, controlled beginning—make eye contact, smile, and don’t rush.
- During your speech, look directly at your listeners, making eye contact as you shift your gaze from one person to another.
- Stand tall, without gripping the lectern.
- Step out from behind the lectern, and use your hands to emphasize your remarks.
- Vary your facial expressions to make the message more dynamic.
- Speak in a normal, conversational tone with enough volume for everyone in the audience to hear you clearly.
- Don’t ramble or use meaningless filler words such as um and you know.
- Speak clearly and crisply.
404 The most common mistake people make when delivering a presentation is reading their slides. When you read to audience members, you lose contact with them.
405 Effective delivery using overhead transparencies and electronic slides requires - Knowing how to operate the technology and how to fix minor glitches
- Coordinating your visuals with your talk so that the results are seamless
- Limiting the number of slides so that you can finish in the allotted time
406 Properly introduce slides by
- Making a transitional remark before showing the visual
- Introducing the next slide before you show it (for overheads, introduce the next one as you remove the old one and position the new one)
- Giving the audience a few seconds to view the slide before you continue
- Taking advantage of the ability to release bullet points or sections of a graphic as you discuss them
407 Use a pointer only at the time you need it; otherwise keep it out of sight.
408 Gauge the correct number of slides to include in a presentation by
- Taking into account the time it takes for special effects
- Trying to use one slide for every 90 seconds you speak (on average)
- It seldom works to use the timing function included in the presentation software
409 The question-and-answer period gives you a chance to
- Get valuable feedback
- Emphasize points you made earlier
- Work in material that didn’t fit into the formal presentation
- Identify and try to overcome audience resistance
410 To handle questions responsively, be sure to
- Focus on the questioner
- Respond appropriately
- Maintain control
- Survive the hot seat by maintaining your composure
- Motivate questions when your audience is reticent
- Conclude your speech on time
411 CHAPTER 12 POP QUIZ

True-False

1. The four basic reasons for giving a presentation are to inform, to persuade, to motivate, and to entertain.
(True)
412 2. The tasks you perform when organizing oral messages are very different from those you perform for written messages. (False)
413 3. A good closing arouses audience interest and establishes your credibility. (False)
414 4. To effectively gain the attention of audience members, you can tell a story that illustrates an important point. (True)
415 5. Visual aids are distracting to an audience and should only be used when you need to fill time in your oral presentation. (False)
416 6. Overhead transparencies and electronic presentations both consist of a series of slides. (True)
417 7. If you wish to excite your audience, add tones of blue to your slides. (False)
418 8. When designing slides, you should key slide text in all capitals, to make the materials easier for the audience to read. (False)
419 9. Handouts can be both useful and distracting. (True)
420 10. Memorizing your speech is the safest delivery method, especially if your speech is a long one. ) (False
421 Multiple Choice

11. When organizing your presentation, which of the following should you do?
a. Define the main idea.
b. Limit the scope.
c. Choose your approach.
d. Do all of the above.
d. Do all of the above.
422 12. Which of the following is important in a good introduction?
a. Preview your presentation.
b. Connect your ideas.
c. Leave a strong and lasting impression.
d. None of the above is important in a good introduction.
a. Preview your presentation.
423 13. Which visual would be the best choice for recording points made during small-group brainstorming sessions?
a. Overhead transparencies
b. Electronic presentation
c. Chalkboard or whiteboard
d. None of the above
c. Chalkboard or whiteboard
424 14. The advantages of using electronic slides to support a presentation include which of the following?
a. They are simple to use, requiring no extra equipment to show.
b. They can be altered during the presentation.
c. The speaker can add animation, sound, hypertext, and other multimedia effects.
d. They are fragile and bulky to transport.
c. The speaker can add animation, sound, hypertext, and other multimedia effects.
425 15. When selecting a background design for electronic slides, the speaker should
a. Choose backgrounds with busy patterns to entertain the audience
b. Choose a design that is simple and appropriate for the presentation subject
c. Avoid all the presentation software’s collection of background designs
d. Do none of the above
b. Choose a design that is simple and appropriate for the presentation subject
426 16. The most effective and easiest presentation delivery mode is
a. Memorizing the presentation
b. Reading the presentation
c. Speaking from notes
d. Impromptu speaking
c. Speaking from notes
427 17. To become a more confident speaker
a. Prepare more material than necessary
b. Rehearse
c. Visualize your success
d. Do all of the above
d. Do all of the above
428 18. While giving a presentation with accompanying slides, you should
a. Read the slides aloud to make certain that the audience has time to follow along
b. Show a visual first and then introduce it
c. Use speaker’s notes to jog your memory, but avoid reading the slides
d. Practice no more than once to avoid becoming overconfident
c. Use speaker’s notes to jog your memory, but avoid reading the slides
429 19. To handle audience questions effectively, you should
a. Maintain control of the situation
b. Stay at the podium as long as necessary to answer every question in detail
c. Tell hostile audience members that you will answer them once they calm down
d. Do none of the above
a. Maintain control of the situation
430 20. The audience for your oral presentation may be
a. Interested
b. Open minded
c. Hostile
d. All of the above
d. All of the above